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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05508_Field_OMMA T28.txt
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1996-04-10
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strengths, and I mention them not to discredit his
pattern recognition lifestyle, but as an indication
of what does go wrong occasionally.
Q: Why haven’t we seen more Marshall McLuhans?
A: That’s a very good question. That’s again why
his reputation has suffered, because there’s no
one to carry on the torch. Nobody—let’s be frank,
no one with a great deal of stature in the
intellectual world says, “I am carrying on the
McLuhan tradition,” or using McLuhan for the
basis of his or her work. That situation may